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BRANDING // 2025
BROKEN BOOKS CLUB
Visual identity for the “Broken Books Club” at Tefer,
A sewing shop reborn as a studio for restoring broken books. Inspired by vintage sewing patterns, the design brings together craft, repair, and heritage across a full identity system including logo, typography, icons, posters, bags, and bookmarks.
[DETAILS]
TYPE
Branding
YEAR
2025
[POSTERS DESIGN]
[FLYRES DESIGN]
[BOOKMARK DESIGN]
[BOOKMARK DESIGN]
[GRAPHIC LANGUAGE]
Inspired by stitch forms and research into vintage sewing patterns, I created a graphic language that became the foundation of the identity system. From it, I developed the logo, a set of symbols for the posters, and a cohesive graphic structure applied across all products.
© 2026 MAYA SEGAL
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